Snapchat is one of the most used social media applications globally. Today it has around 383 million daily active users as of Q1 2025. At the same time, the number of monthly active users on the platform was recorded to be 750 million.
I have compiled all the latest statistics related to Snapchat in the following article, . I have referred to their official reports and the data from trusted sources to provide you with all the details and latest updates.
Snapchat Statistics: Top Picks (2025)
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- The number of Snapchat users is forecasted to be 585.87 million by the end of 2023.
- There was a 13% year-over-year growth in the number of Snapchat audiences.
- According to Snapchat, it has 383 million daily active users interacting on the platform.
- The number of monthly active users on Snapchat is recorded to be 750 million.
- Snapchat ranks 10th in the list of social media platforms with the most number of users.
- The number of Snapchat Plus users has crossed the 3 million mark.
- Most Snapchat users are located in India. Almost 182.35 million users of Snapchat are from the country.
- Snapchat is available in over 70 countries and supports more than 40 languages.
- In a week, Snapchatters spend almost 2.4 hours on the platform.
- 51% of the users on the platform are female, while 48.2% of the users are recorded to be male.
About Snapchat
| Launched On | July 8th, 2011 |
| Founders | Evan Spiegel (CEO, co-founder), Bobby Murphy (CTO, co-founder) |
| Headquarters | Santa Monica, California |
| Number of users | 585.87 million |
| Number of daily active users | 383 million |
| Number of monthly active users | 750 million |
How Many People Use Snapchat?
- Snapchat is forecasted to have 585.87 million users as of the year 2024.
In the year 2022, the number of users on Snapchat was recorded to be 548.97 million, while in the year 2021, it was 493.74 million.
Besides, Snapchat is expected to have 673.4 million users by the end of the year 2027.
I have provided the number of Snapchat users in the following table over the years.
| Year | Number Of Snapchat Users |
| 2018 | 245.16 million |
| 2019 | 311.94 million |
| 2020 | 408.54 million |
| 2021 | 493.74 million |
| 2022 | 548.97 million |
| 2023 | 585.87 million |
| 2024 | 613.62 million |
| 2025 | 636.38 million |
| 2026 | 655.99 million |
| 2027 | 673.4 million |
Source: Statista.
- As of January 2023, Snapchat recorded a 13% year-on-year growth in the number of audiences.
- The number of daily active users on Snapchat is 383 million as of the first quarter of the year 2023.
According to the latest reports from Statista, the number of daily active users in the 4th and the 3rd quarter of 2022 is 375 million and 363 million, respectively.
Let’s take a detailed look at the number of daily active users on Snapchat recorded over the past quarters.
| Quarter | Number Of Daily Active Users |
| Q1 2023 | 383 million |
| Q4 2022 | 375 million |
| Q3 2022 | 363 million |
| Q2 2022 | 347 million |
| Q1 2022 | 332 million |
| Q4 2021 | 319 million |
| Q3 2021 | 306 million |
| Q2 2021 | 293 million |
| Q1 2021 | 280 million |
| Q4 2020 | 265 million |
| Q3 2020 | 249 million |
| Q2 2020 | 238 million |
| Q1 2020 | 229 million |
Source: Statista.
- Snapchat has around 750 million monthly active users.
According to the latest reports issued by Snapchat, 750 million people use Snapchat every month on average.
- Snapchat ranks 10th in the list of social networks ranked according to the number of users as of 2023.
The following table displays the list of the top 10 platforms ranked according to the number of users in 2023.
| Rank | Social Media Platform | Number Of Active Users. |
| 1 | 2,958 | |
| 2 | YouTube | 2,514 |
| 3 | 2,000 | |
| 4 | 2,000 | |
| 5 | 1,309 | |
| 6 | TikTok | 1,051 |
| 7 | Facebook Messenger | 931 |
| 8 | Douyin | 715 |
| 9 | Telegram | 700 |
| 10 | Snapchat | 635 |
Source: Statista.
Snapchat Plus
- Snapchat Plus has reached 3 million subscribers.
According to the latest reports, Snapchat Plus has managed to get more than 3 million users as of 2023.
Comparatively, in the fourth quarter of the year 2022, the number of Snapchat subscribers was 2 million.
The following table displays the number of Snapchat Plus users recorded over the past quarters.
| Quarter | Number of Snapchat Plus subscribers |
| Q1 2023 | 3 million |
| Q4 2022 | 2 million |
| Q3 2022 | 1.5 million |
Source: Statista.
Snapchat Demographics
- 51% of the users on Snapchat are female. At the same time, 48.2% of the platform users are recorded as male users.
| Gender | Percentage Of Snapchat Users. |
| Female | 51% |
| Male | 48.2% |
Source: Statista.
- 18.3% of Snapchat female users are between the age of 18 to 24 years. At the same time, 20.5% of the male Snapchat users are between the age of 18 to 24 years.
Here are further details about the games of Snapchat users.
| Age Group | Male | Female |
| 13-17 | 9.5% | 10.5% |
| 18-24 | 20.5% | 18.3% |
| 25-34 | 11.6% | 11.2% |
| 35-49 | 5.5% | 8.3% |
| 50+ | 1.3% | 2.5% |
Source: Statista.
- 54% of Snapchat users were recorded to be GenZ in the year 2021. Comparatively, in the year 2020, the share of GenZ users on Snapchat was 54%.
The following table displays the percentage of GenZ users on Snapchat over the past years.
| Year | Percentage Of GenZ Users |
| 2021 | 54% |
| 2020 | 54% |
| 2019 | 60% |
Source: Statista.
Snapchat Usage Statistics
- 2.4 hours are spent by users on Snapchat on average in a week.
- 34% of the users reported that they used Snapchat more than other social media apps while they were spending their time with their loved ones.
This is because most of the users prefer to record their moments with family and friends on Snapchat.
Apart from that, 19% of the users use Snapchat when they are shopping, while 14% of the users said that they prefer using Snapchat when they are attending social events.
- More than 250 million daily active users engage with augmented and virtual reality every day on Snapchat.
Only 70% of Snapchat users engage with AR or VR during their first day of using the platform.
- More than 300,000 Lens creators have reported that they used Lens Studio.
Besides, More than 3 million lenses are created by the Snapchat community.
- Snapchat is available in more than 70 countries across the globe.
- Snapchat supports more than 40 languages spoken across the globe.
- Snapchat was rated 70 for consumer satisfaction in the United States.
The American customer satisfaction index for Snapchat was recorded to be 70, according to the ratings given by its users.
- Every month, more than 350 million Snapchat users engage with Snapchat Spotlight.
- $1 million is paid daily to top-performing Spotlights on Snapchat.
- On average more than 70 million Snapchat users watch the news on the platform.
- More than 75 million users on Snapchat viewed Sports publishers and their content on the platform.
- Around 50 million Snapchat users were found to watch entertainment publishers and their content on the platform.
- More than 300 million Snapchatters use Snapchat maps every month.
Source: Snapchat.
Snapchat Users Worldwide.
- India has the most Snapchat users worldwide.
According to the latest reports, 182.35 million users in India use Snapchat. The United States follows it with 108.8 million Snapchat users.
The following table highlights the countries with the most Snapchat users.
| Country | The Number Of Snapchat Users. |
| India | 182.35 million |
| United States | 108.8 million |
| Pakistan | 26.35 million |
| France | 25.9 million |
| United Kingdom | 23.15 million |
| Saudi Arabia | 21.75 million |
| Germany | 18.65 million |
| Mexico | 17.15 million |
| Iraq | 16.75 million |
| Egypt | 15.65 million |
Source: Statista.
- 79.8% of the population in Bahrain was found to be using Snapchat.
According to the latest figures, Most of the population in Bahrain uses Snapchat.
Besides, 74.3% of the population in Saudi is found using Snapchat. At the same time, only 37.4% of the population in the United States use Snapchat.
The following table displays the percentage of Snapchat users in different countries.
| Country | Percentage Of Population. |
| Bahrain | 79.8% |
| Luxembourg | 76% |
| Saudi Arabia | 74.3% |
| Norway | 73.7% |
| Kuwait | 60.8% |
| Iraq | 53.4% |
| Denmark | 52.1% |
| Oman | 50% |
| Ireland | 48.7% |
| United Arab Emirates | 48.7% |
| Sweden | 48.4% |
| Palestine | 47.1% |
| France | 46% |
| Netherlands | 45.5% |
| Qatar | 41.8% |
Source: Statista.
- The number of Snapchat users in the United States is forecasted to be 89.5 million as of 2023.
According to the latest reports, almost 90 million American people use Snapchat. While in the year 2022, 88.5 million users were predicted to use Snapchat in the United States.
In the following table, I have provided figures of Snapchat users in America over the past years.
| Year | The Number Of Snapchat Users In America. |
| 2023 | 89.5 million |
| 2022 | 88.5 million |
| 2021 | 87.3 million |
| 2020 | 85.1 million |
Source: Statista.
- 100 million users are active on Snapchat every day in North America as of the 1st quarter of 2023.
Besides, The daily active users recorded in Europe is 93 million. While in the rest of the world, the number of daily active users is recorded to be 190 million.
Here is a breakdown of the number of daily active users of Snapchat recorded over the past quarters in different regions of the world.
| Quarter | North America | Europe | Rest Of The world. |
| Q1 2023 | 100 million | 93 million | 190 million |
| Q4 2022 | 100 million | 92 million | 183 million |
| Q3 2022 | 100 million | 88 million | 175 million |
| Q2 2022 | 99 million | 86 million | 162 million |
| Q1 2022 | 98 million | 84 million | 150 million |
| Q4 2021 | 97 million | 82 million | 140 million |
| Q3 2021 | 96 million | 80 million | 130 million |
| Q2 2021 | 95 million | 78 million | 120 million |
| Q1 2021 | 93 million | 77 million | 111 million |
| Q4 2020 | 92 million | 74 million | 99 million |
| Q3 2020 | 90 million | 72 million | 87 million |
| Q2 2020 | 90 million | 71 million | 77 million |
| Q1 2020 | 88 million | 70 million | 71 million |
Source: Statista.
Snapchat Revenue Per User Statistics
- The average revenue per user of Snapchat is recorded to be $ 2.58 as of 1st quarter of the year 2023.
While in the 4th quarter of the year 2022, the average revenue of Snapchat is reported to be $3.47.
The following table depicts the average revenue per user generated by Snapchat over the past quarters.
| Quarter | The Average Revenue Per User |
| Q1 2023 | $ 2.58 |
| Q4 2022 | $ 3.47 |
| Q3 2022 | $ 3.11 |
| Q2 2022 | $ 3.2 |
| Q1 2022 | $ 3.2 |
| Q4 2021 | $ 4.06 |
| Q3 2021 | $ 3.49 |
| Q2 2021 | $ 3.35 |
| Q1 2021 | $ 2.74 |
| Q4 2020 | $ 3.44 |
| Q3 2020 | $ 2.73 |
| Q2 2020 | $ 1.91 |
| Q1 2020 | $ 2.02 |
Source: Statista.
- The average revenue per user of Snapchat in North America is $ 6.37 as of the first quarter of the year 2023.
Comparatively, the ARPU of Snapchat in Europe and the rest of the world is recorded to be $ 1.7 and $ 1, respectively, as of the Q1 of the year 2023.
The following table displays the ARPU of Snapchat in different regions across the world recorded over the past quarters.
| Quarter | North America | Europe | Rest of the World |
| Q1 2023 | $ 6.37 | $ 1.7 | $ 1 |
| Q4 2022 | $ 8.77 | $ 2.38 | $ 1.1 |
| Q3 2022 | $ 8.13 | $ 1.83 | $ 0.89 |
| Q2 2022 | $ 7.93 | $ 1.98 | $ 0.96 |
| Q1 2022 | $ 7.77 | $ 1.93 | $ 0.95 |
| Q4 2021 | $ 9.58 | $ 2.54 | $ 1.12 |
| Q3 2021 | $ 8.2 | $ 1.92 | $ 0.98 |
| Q2 2021 | $ 7.37 | $ 1.95 | $ 1.07 |
| Q1 2021 | $ 5.94 | $ 1.48 | $ 0.93 |
| Q4 2020 | $ 7.19 | $ 1.91 | $ 1.11 |
| Q3 2020 | $ 5.49 | $ 1.43 | $ 0.95 |
| Q2 2020 | $ 3.4 | $ 1.1 | $ 0.89 |
| Q1 2020 | $ 3.57 | $ 1.09 | $ 1 |
Source: Statista.
Snapchat Revenue Statistics
- In the first quarter of the year 2023, Snap generated a revenue of $ 988.61 million.
While in the 4th quarter of the year 2022, it generated a revenue of $1.29 billion.
Here are further details about the revenue generated by Snapchat over the past quarters.
| Quarter | Revenue Generated By Snapchat. |
| Q1 2023 | 988.61 million |
| Q4 2022 | 1,299.74 million |
| Q3 2022 | 1,128.48 million |
| Q2 2022 | 1,110 million |
| Q1 2022 | 1,062.72 million |
| Q4 2021 | 1,297.89 million |
| Q3 2021 | 1,067.47 million |
| Q2 2021 | 982.11 million |
| Q1 2021 | 770 million |
| Q4 2020 | 911 million |
| Q3 2020 | 678.67 million |
| Q2 2020 | 454.16 million |
| Q1 2020 | 462.48 million |
Source: Statista.
- In the year 2022, the revenue of Snapchat was reported to be $4.6 billion.
The revenue of Snapchat was recorded to be $4.11 billion in the year 2021. While that in the year 2020 was $2.5 billion.
Here are the details about the revenue generated by Snapchat over the past years.
| Year | Revenue Generated By Snapchat |
| 2022 | 4,601.85 million |
| 2021 | 4,117.05 million |
| 2020 | 2,506.62 million |
| 2019 | 1,715.53 million |
| 2018 | 1,180.45 million |
| 2017 | 824.95 million |
| 2016 | 404.48 million |
| 2015 | 58.66 million |
Source: Statista.
- North America was able to generate $3.205 billion in revenue for Snapchat in the year 2022.
Besides, Europe generated $712.76 billion in the year 2022. At the same time, the rest of the world generated only 683.53 million in revenue.
The following table displays the revenue generated by different regions of the world over the past years.
| Year | North America | Europe | Rest of World |
| 2022 | 3,205.55 million | 712.76 million | 683.53 million |
| 2021 | 2,871.37 million | 660.47 million | 585.21 million |
| 2020 | 1,649.94 million | 425.45 million | 431.24 million |
| 2019 | 1,068.11 million | 288.91 million | 347.51 million |
| 2018 | 780.99 million | 183.08 million | 216.38 million |
| 2017 | 675.4 million | 98.05 million | 51.5 million |
| 2016 | 363.27 million | 35.39 million | 5.83 million |
Source: Statista.
Snapchat Profit Statistics
- In the first quarter of the year 2023, Snapchat faced a loss of $328.67 million. While in the 4th quarter of the year 2022, it had to face a loss of 360 million.
The following table displays the loss incurred by Snapchat over the past quarters.
| Quarter | Loss Faced by Snapchat |
| Q1 2023 | 328.67 million |
| Q4 2022 | 288 million |
| Q3 2022 | 360 million |
| Q2 2022 | 422.07 million |
| Q1 2022 | 359.62 million |
| Q4 2021 | 22.55 million |
| Q3 2021 | 71.96 million |
| Q2 2021 | 71.96 million |
| Q1 2021 | 287 million |
| Q4 2020 | 113 million |
| Q3 2020 | 199.85 million |
| Q2 2020 | 325.95 million |
| Q1 2020 | 305.94 million |
Source: Statista.
- Snapchat had to face a loss of $1.4 billion in the year 2022.
While in the year 2021, it had to face a loss of $487.96 million.
The following table displays the loss faced by Snapchat over the past years.
| Year | Loss Occurred |
| 2022 | 1,429.65 |
| 2021 | 487.96 |
| 2020 | 944.84 |
| 2019 | 1,033.66 |
| 2018 | 1,255.91 |
| 2017 | 3,445.07 |
| 2016 | 514.64 |
| 2015 | 372.89 |
Source: Statista.
Snapchat Advertising Statistics
- Snapchat is preferred by 4% of marketers as their leading social media platform for marketing their products and brands.
- Only 3% of B2B businesses prefer to advertise on Snapchat.
- 15% of small businesses prefer Snapchat for advertising in the United States.
Snapchat Spending
- In the year 2022, Snapchat spent $42.7 million on advertising.
In contrast, in the year 2021, Snapchat spent almost 62.4 million on the advertising sector.
Here are the details about the money spent by Snapchat on the advertising sector over the past years.
| Year | Annual Expenditure Of Snapchat On Advertising. |
| 2022 | 42.7 million |
| 2021 | 62.4 million |
| 2020 | 29.5 million |
| 2019 | 31.4 million |
| 2018 | 11.3 million |
| 2017 | 10.9 million |
| 2016 | 9.4 million |
| 2015 | 2.7 million |
Source: Statista.
- In the year 2022, the spending made by Snapchat on sales and marketing is recorded to be $ 1,118.75 million.
While in the year 2021, Snapchat spent $ 792.76 million on sales and marketing.
The following table displays the Snapchat spending on sales and marketing of the brand.
| Year | Snapchat Spendings On Sales and Marketing |
| 2022 | 1,118.75 million |
| 2021 | 792.76 million |
| 2020 | 555.47 million |
| 2019 | 458.6 million |
| 2018 | 400.82 million |
| 2017 | 522.61 million |
| 2016 | 124.37 million |
| 2015 | 27.22 million |
Source: Statista.
- Snapchat spent 2,109.8 million on the research and development sector of the brand in the year 2022.
While in the year 2021, it spent $1565.47 million on the same.
For further insights on the spending made by Snapchat on the research and development sector, refer to the table below.
| Year | Spending made by Snapchat on research and development. |
| 2022 | 2,109.8 million |
| 2021 | 1,565.47 million |
| 2020 | 1,101.56 million |
| 2019 | 883.51 million |
| 2018 | 772.19 million |
| 2017 | 1,534.86 million |
| 2016 | 183.68 million |
| 2015 | 82.24 million |
Source: Statista.
Snapchat Chat Employees
- Snapchat currently has 6879 full-time employees.
- Snapchat pays an average salary of $134,098 to workers located in foreign countries.
- Snapchat pays a median yearly remuneration of $110,642 to its employees.
Source: Demandsage.
Snapchat Acquisition
- Since the year 2014, Snapchat has made 30 acquisitions.
- One of the largest purchases made by Snapchat is Wave Optics. The purchase was worth approximately $500 million.
The following table displays some of the acquisitions made by Snapchat over the past years.
| Acuiree Name | Date Acquired |
| Th3rd | Mar 25, 2023. |
| Nextmind | Mar 23, 2022. |
| Popwallet | Oct 2021. |
| Vertebrae | Jul 19, 2021. |
| WaveOptics | May 21, 2021. |
| Pixel8earth | Apr 26, 2021. |
| Fit Analytics | Mar 17, 2021. |
| Ariel AI | Jan 27, 2021. |
| Voisey | Nov 19, 2020 |
Related Read:
Conclusion: Snapchat Users (2025)
That was all about Snapchat Statistics from my side.
I have used Snapchat on many occasions to record memories and beautiful moments in my life. If you have enjoyed reading the above article, you can check out our website for other articles related to Snapchat and other social media platforms.
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