Having on-the-point SEO strategies is like being well-prepared to hit moving targets. Evolving Innovations, the latest trends, and algorithm updates are similar to the targets that always keep movings, and you need to change strategy for every new aim.
However, SEO statistics will help you to get your handle on the latest trends as well as the year-old tactics that are evergreen despite the changes made in the algorithms.
In the following article, I have compiled all the latest SEO statistics after researching from top sources like Hubspot, Ahref, Google, etc. These stats will help you to figure out your SEO strategy and will help you to level up your game.
You will also be able to get your hands on the latest happenings in the SEO industry.
SEO Statistics: Our Top Picks (2025)
Uncover key SEO statistics and trends to enhance your website’s visibility and drive organic traffic. Stay ahead of the competition!
- 15% of Google searches have never been searched before.
- 53% of the website traffic comes from organic traffic.
- The #1 results on organic search results have 1400 to 1500 words on average.
- According to 49% of marketers, organic search has the best ROI.
- 54.4% of the global website traffic comes from mobile phones.
- SEO-generated leads have a 15% closing rate.
- More than 200 factors are involved in ranking.
- 75% of Google search users never visit the second page and get their answers from the first page itself.
- Businesses that have a dedicated blog post have a 55% more traffic rate as compared to the businesses that don’t have one.
- Around 60% of the pages that rank on page one are older than two years or more.
Keyword Statistics
- 94.74% of keywords get an average of 10 monthly searches or fewer.
- Only 8% of the users prefer to ask their queries in the form of questions to Google. While the rest, 92% of the searches are in the form of phrases or just a combination of words.
- On average, Around 0.0008% of the keywords get more than 100,000 monthly searches.
- 15% of Google searches are unique.
- More than 91% of the keywords search volumes in the Google Ads planner are overestimated.
- The Google Ads keyword planner is accurate 45.22% of the time. At the same time, it overestimates the search volumes of the keyword for the rest, 54.28% of the time.
- Almost 46.08% of the click in the Google search console go to hidden terms.
Search Engine Statistics
- 12.29% of the search queries include featured snippets in their results, while the rest searches do not have a featured snippet.
The featured snippets are grabbed by the content that solves the user’s intent and is able to give the exact solution to the search made by the users.
- The average click-through rate of the #1 results in the organic search results of Google is 27.6%.
- 54.4% of the clicks are bagged by the top three search results of the Google search.
- Almost 3.5 billion searches occur on the Google search engine daily.
Meaning nearly 45% of the people worldwide search atleast a query on Google every day.
- The relevant search influences 39% of the purchases.
- Almost 34.4% of mobile searches result in no clicks, while 61.5% of desktop searches result in no clicks.
As the featured snippets provide answers to the users, many clicks daily lead to no click throughs.
- 83% of the global search market belongs to Google.
Local SEO Statistics
- 30% of the mobile searches are related to the location of the person searching on Google.
Users prefer to search for nearby locations, like restaurants, coffee houses, etc., on their mobile phones as it is easy to access.
- Almost 76% of the people that search for something nearby visit that business within a day.
- 53% of the people search for local stores, while 54% of the users search for business hours.
- 28% of the search made for something nearby resulted in a purchase of that product.
- A Google web query that includes a business and city category gets Yelp.com in the top 5 search results 92% of the time.
- Keywords like “near me” and “Where to buy” Google queries have grown by 200% from the year 2017 to 2019.
These keywords are still growing as most users search for them on a daily basis.
- Mobile searches for the keyword “store open near me” have grown by 250% year over year from 2017 to 2019.
Source: Think With Google, Ahrefs.
Video SEO Statistics.
- Higher Youtube rankings strongly correlate with views, shares, and comments.
Higher shares, views, and comments signal the YouTube algorithm that the video solves the users’ query and is better than the content included in the other videos.
- The keywords included in the video helps it to rank in YouTube searches. It displays the most relevant content to the users.
- 68.2% of the results displayed on YouTube are HD videos.
Mobile SEO Statistics
- Almost 59% of the website traffic around the globe comes from mobile phones as of the first quarter of the year 2023.
The following table displays the percentage of website traffic derived from mobile devices over the past quarters.
| Quarter | Share of mobile traffic |
| Q1 ’23 | 58.33% |
| Q4 ’22 | 59.16% |
| Q3 ’22 | 59.54% |
| Q2 ’22 | 58.99% |
| Q1 ’22 | 55.79% |
| Q4 ’21 | 54.4% |
| Q3 ’21 | 55.78% |
| Q2 ’21 | 55.09% |
| Q1 ’21 | 54.8% |
| Q4 ’20 | 52.2% |
Source: Statista.
- By the end of the year 2025, almost 72.6% of internet users will access the internet and web solely through their smartphones.
Smartphones are accessible on the go and can be used from anywhere. This has led to a rise in the number of searches taking place through mobile phones. Hence, it is predicted that most users will access the web through their smartphones over time.
- 6.75% of clicks are grabbed by the page that ranks #1 on mobile. At the same time, the page that ranks #1 on the desktop gets 8.17% of the clicks.
Despite the large number of searches taking place through mobile phones, the click-through rate is less because the featured snippets solve most of the user’s queries. Users tend to ask questions with one-liner answers from smartphones.
- 56% of the shoppers used their in-store used their smartphones to research the product before buying it.
Voice Search SEO Statistics
- 40.7% of the results for all voice searches are given from the featured snippets.
- On average, the voice search results have a reading level of the ninth grade.
- Most search results with strong domain authority rank well in the voice search.
For example, let’s consider Google Home. The average domain rating for the search results given by it has a domain authority of 76.8.
- Usually, the voice search results answers have only 29 words in length.
- 75% of the voice search results are derived from the top three results ranking from the corresponding queries.
- 48% of the consumers use voice for general web searches.
Most of the GenZ generation and the youth prefer voice searches as it is easy and effortless to search using voice technology. Apart from that, the Millenials are also shifting towards voice searches for basic queries.
Backlink Statistics
- 66.31% of the pages have no backlinks.
- Most of the top-ranking pages usually get followed backlinks from new websites at least 5% to 14.5% of the time.
- According to a study published by Backlinko, the number of unique referring domains linking to a page was the leading factor in helping the pages rank in Google.
- A good number of backlinks helps the page drive more organic traffic from Google.
- The average cost to buy a backlink is $361.44.
- The average cost of publishing a paid guest post is $77.80.
- Almost 74% of the domains have reciprocal links. This means that sites they link to will also link them back.
- Only 44% of the top-ranking pages consist of some reciprocal links.
- 66.5% of the links to the sites published in the last nine years are now dead links.
- Almost 10.6% of the backlinks to the top 110,000 sites are no follow links.
- Around 0.44% of the links use “rel=ugc.” At the same time, only 0.01% of the links use rel=“sponsored.”
Ranking Statistics
- 90.63% of pages do not get any organic traffic from Google.
- Most search traffic on the top-ranking pages is obtained only 49% of the time.
- Within a year of publication, only 5.7% of the pages rank in the top 10 search results.
- 7.4% of the pages that rank in the Google search do not have a title tag.
- Google tends to rewrite the title tags 33.4% of the time.
- 50.7% of the time, when Google ignores a title tag, it uses the H1 tag of the page.
- High-quality, relevant content is one of the leading factors affecting the page’s ranking page. The second most crucial factor is mobile friendliness.
Here is a list of leading factors that help the pages to rank on Google.
| Sr. No. | Leading Factors That Affect The Ranking On Google |
| 1. | High-Quality Relevant Content |
| 2. | Mobile Friendliness |
| 3. | User’s Experience |
| 4. | Loading Speed of Webpage |
| 5. | On-Page Optimization |
| 6. | Domain’s Age/Authority |
| 7. | Internal Linking |
| 8. | External Linking Pointing To your Page |
| 9. | Social Signals |
| 10. | Secure and Accessible Website |
- When the title tag is too long, Google rewrites a title tag 57% of the time.
- More than 25% of the top-ranking pages are found without a meta description.
- Almost 41% of the pages have a meta description that shortens.
- Google displays the meta description of its search results only 37.22% of the time.
It reduces to 34% for the long-tailed keyword and increases to 40.35% for fat head keywords.
- Features snippets for the searches can be displayed in paragraphs, lists, videos, and tables.
- On average, a top-ranking keyword also ranks in the top 10 search results for almost 1000 relevant keywords.
- The average page in the top 10 is usually older than two years.
- 33% of the websites are found to pass the core Web vitals threshold.
Source: Ahrefs.
SEO Industry Statistics
- The SEO industry is predicted to be valued at $99.4 billion by the end of the year 2027.
- Almost 80% of digital marketers have started to use AI-enabled solutions and software for simplified marketing processes.
These softwares reduce the time required for the task and help the marketers to increase the accuracy of their work. Besides, SEO tools make the work easier and provide a window for other tasks to be completed.
- 78.2% of SEO professionals charge a monthly retainer fee for their clients.
The most popular price tiers for the monthly retainers are between $501 to $1,000 per month.
For hourly pricing the most popular tier for hourly pricing is $75 to $100 per hour. At the same time, the most popular pricing tier per project is $2501 to $5,000.
- Only 1 in 10 SEO charges more than $150 per hour.
- Agencies and consultants charge more than freelancers for SEO work.
- For the SEO professional, who has been in the industry for around two years or less, $73 is the average hourly rate.
This increases to $97.11 for professionals who have been in the industry for the past 2 to 4 years. At the same time, it is $102.03 for professionals with experience of five to 10 years.
The following table displays the hourly rate of professionals with different years of experience.
| Years Of Experience | Hourly Rate Of The Professionals. |
| 2 years or less | $73.05 |
| 2–4 years | $97.11 |
| 5–10 years | $102.03 |
| 10+ years | $118.35 |
Source: Ahrefs.
- The professionals that offer their services locally earn $93.89/hour, whereas those that serve in the international market earn $106.69/hour on average.
- The mean salary of SEO professionals based in the United States per year is recorded to be $60,548 per year.
SEO Trends
- 25% of businesses consider mobile optimization the top technical SEO approach and choose to spend on it.
- AI-generated content gained traffic after Google launched its core update in May 2022.
Earlier, AI-generated was not considered genuine. If the creators can produce AI-generated content that solves the user’s internet, it may receive traffic according to the latest updates made in Google algorithm.
- Video snippets will be the new future.
As most audiences prefer video content over text content, the rate of video snippets has increased drastically over time. So make sure to optimize your video to rank in Google searches.
- 43% of the search queries include the people also ask section.
People also ask section gives an advantage to the pages to get notices by users searching for related questions. You can include questions in your article or add FAQs to help your content rank in the PAA section.
- There has been a demand for “digital accessibility” by 69% and for “SEO accessibility” by 124% as of 2022.
Only 3% of the internet is currently accessible to people with disabilities. However, in the future, accessibility is forecasted to play a significant role in providing rankings to Google searches
Related Reads:
Conclusion: SEO Statistics (2025)
With the rising value of SEO in marketing, the SEO industry has grown dramatically over the past years. And there is no stop to this growth as the changing algorithms of Google keep the industry always at its peak.
However, the successful formula to excel in SEO is providing your audience with what they need and delivering content that solves their search intents. Trends will change with time, but what remains constant is the need of the audience.
I hope that the above article has helped you to get your hands on the latest SEO statistics. You can check out our website for other articles related to SEO, like the website builders for SEO.
