27.39% of smartphone users worldwide use iPhones. This number may be smaller than Android users worldwide, but it makes up the second majority of smartphone users.
Comparatively, 6 in 10 smartphone users in the United States own an iPhone.
Besides, the number of iPhone users has rapidly increased by over 1 billion in the past decade.
This article provides further details about the number of iPhone users worldwide, in the United States and other countries, demographics of iPhone users, iPhone market share, and more.
iPhone User Statistics: Top Picks (2025)
Get insights into the iPhone user base. Explore market trends, user demographics, and usage patterns from recent statistics.
- Nearly 1.404 billion people in the world are estimated to use iPhones.
- The United States is home to 155 million iPhone users.
- 31% of iPhone users are female, and 28% are male.
- 44% of iPhone users are between 16 and 24 years old.
- iPhone has over 27.39% of the global smartphone market share.
- iPhone has a 57.59% smartphone market share in the United States.
- iPhone sales generated around $201.1 billion in revenue.
How Many iPhone Users in The World (2025 Data)
Globally, over 18% of the world’s population uses the iPhone, which has become one of the most preferred smartphones worldwide.
According to BankMyCell, 1.404 billion people worldwide are estimated to use iPhones in 2025.
In this section, we will see all the essential statistics about iPhone users worldwide.
- There were over 1.3 billion iPhone users in the world in 2023.
- The experts predict there will be over 1.56 billion iPhone users by the end of 2025.
The table shows the number of iPhone users worldwide over the years.
| Year | Number of iPhone users worldwide |
| 2025* | 1.56 billion |
| 2024 | 1.404 billion |
| 2023 | 1.36 billion |
| 2022 | 1.26 billion |
| 2021 | 1.23 billion |
| 2020 | 1.04 billion |
| 2019 | 0.94 billion |
| 2018 | 0.88 billion |
| 2017 | 0.81 billion |
| 2016 | 0.71 billion |
Source: Bankmycell *Projected
- Globally, 18.02% of all smartphone users are iPhone users.
The share of iPhone users worldwide has increased steadily since the pandemic. It is estimated that nearly 19.08% of global smartphone users will use iPhones in 2025.
A table shows the share of iPhone users among all smartphone users worldwide from 2020 to 2025*.
| Year | Percentage of iPhone users |
| 2025* | 19.08% |
| 2024 | 18.08% |
| 2023 | 17.03% |
| 2022 | 15.93% |
| 2021 | 15.63% |
| 2020 | 13.35% |
Source: Bankmycell
iPhone Users In The United States
- 155 million iPhone users are in the United States.
- Estimates suggest over 150.79 million iPhone users will be in the United States.
Comparatively, there were around 135.97 million iPhone users in the country in 2023.
The table below shows the number of iPhone users in the United States over the years:
| Year | Number of iPhone users |
| 2025* | 160 million |
| 2024 | 155 million |
| 2023 | 135.97 million |
| 2022 | 124.7 million |
| 2021 | 116.3 million |
| 2020 | 113.5 million |
| 2019 | 105.2 million |
| 2018 | 101.9 million |
| 2017 | 97.2 million |
| 2016 | 90.7 million |
Source: Bankmycell
6. 51.2% of smartphone users in the United States use the iPhone in 2024.
7. Around 49.9% of all smartphone users in the United States were using iPhones in 2023.
8. Around 52.5% of smartphone users in the U.S. are estimated to use iPhones by 2025.
The table shows the total percentage of iPhone users in the United States over the years:
| Year | Percentage of iPhone users in the U.S. |
| 2025* | 52.5% |
| 2024 | 51.2% |
| 2023 | 49.9% |
| 2022 | 48.7% |
| 2021 | 46.9% |
| 2020 | 45.3% |
| 2019 | 45.2% |
| 2018 | 45.1% |
| 2017 | 44.2% |
| 2016 | 43.5% |
| 2015 | 43.3% |
| 2014 | 42.3% |
Source: Bankmycell * Projected
9. In 2023, iPhone users increased by 1.2% in the United States.
A table shows the year-by-year increased percentage of iPhone users among all smartphone users in the United States from 2014 to 2025.
| Year | Increase The Percentage Of iPhone Users |
| 2025* | 1% |
| 2024 | 1.6% |
| 2023 | 1.2% |
| 2022 | 1.8% |
| 2021 | 1.6% |
| 2020 | 0.1% |
| 2019 | 0.1% |
| 2018 | 0.9% |
| 2017 | 0.7% |
| 2016 | 0.2% |
| 2015 | 1% |
| 2014 | – |
*Predicted
10. Around 83% of teens in the United States own an iPhone.
Source: Demandsage, bankmycell.com.
Most Popular Apps On iPhone
11. Google was the leading iPhone app, with over 6.36 million downloads in 2023.
With 6.16 million downloads, CapCut was the second most downloaded iPhone app in 2023.
Here is a table with leading iPhone apps by a number of downloads in 2023:
| iPhone App | Number of downloads |
| 6.36 million | |
| CapCut | 6.16 million |
| ICOCA | 5.23 million |
| ChatGPT | 4.65 million |
| TikTok | 4.12 million |
| WhatsApp Messenger | 3.91 million |
| YouTube | 3.66 million |
| 3.54 million | |
| Google Chrome | 2.69 million |
| Telegram Messenger | 2.42 million |
| Netflix | 2.36 million |
| Gmail | 2.29 million |
Source: Statista
12. An average app on the Apple App Store costs around $0.79, and an average game costs around $0.47.
The average overall price of apps and games was around $0.73.
13. With a revenue of $372.08 million, DouYin was the leading app in the Apple Pay Store globally in 2023.
TikTok followed with a revenue of around $324.3 million, and Piccoma was the third app with $228.32 million in revenue.
Here is a table showing the leading iPhone apps in the Apple App Store worldwide:
| iPhone App | Revenue |
| DouYin | $372.08 million |
| TikTok | $324.3 million |
| Piccoma | $228.32 million |
| Honor of Kings | $165.75 million |
| Tencent Video | $165.71 million |
| Roblox | $129.95 million |
| Honkai: Star Rail | $104.8 million |
| Max: Stream HBO, TV, & Movies | $103.93 million |
| Iqiyi | $96.54 million |
| LINE | $93.24 million |
| Disney+ | $92.06 million |
| Candy Crush Saga | $90.26 million |
Source: Statista
14. According to recent industry data, approximately 19% of iPhone users in US have installed at least one sports or betting app on their devices.
This trend has been driven by the rise of user-friendly platforms and fast in-app deposits. Among these, 1Xbet ranks #1 in terms of active iOS user base, thanks to its smooth interface, sports coverage, and bonus offers tailored for US users. As mobile betting continues to rise, iOS users are increasingly shaping the digital gaming industry in US.
iPhone Users By Country
According to Headphones Addicts, Japan has the largest share of iPhone users compared to the total smartphone users in the country.
In this section, we will see some important statistics about iPhone users by country.
15. Japan has the most iPhone users, with 70% of total smartphone users preferring iPhones in the country.
The following table shows the top countries with the most iPhone users compared with the total smartphone users in the country.
| Country | Percentage Of iPhone Users |
| Japan | 70% |
| The United States | 56% |
| Canada | 56% |
| Sweden | 54% |
| Kuwait | 31% |
| Morocco | 28% |
16. Bangladesh has the lowest number of iPhone users, with just 1% of total smartphone users in the country.
The following table shows the countries with the least iPhone users compared with the total smartphone users in the country.
| Country | Percentage Of iPhone Users |
| Bangladesh | 1% |
| Madagascar | 1% |
| Poland | 2% |
| Syria | 2% |
| Bolivia | 4% |
Source: headphonesaddict.com.
iPhone Users Demography Statistics
With the normalization of using smartphones, iPhone users are diverse and come from every age.
Gender-wise, women dominate the number of iPhone users. More than half of iPhone users are female in the world.
In this section, we will see all the essential statistics about iPhone users’ Demographics.
17. 31% of the total iPhone users are female globally.
The following table shows the percentage of iPhone users worldwide recorded in 2023 by gender.
| Gender | Percentage Of iPhone Users |
| Female | 31% |
| Male | 28% |
Source: Statista
iOS Users Age Demographics in The United States
18. 58% of people aged 18 to 29 use iOS, while 22% use Android smartphones.
19. Around 47% of iPhone users in the U.S. are from the 30 to 49 years age group.
Here is a table showing the share of iPhone and Android users by age in the United States as of December 2023:
| Age Group | iOS Users | Android Users |
| 18 to 29 years | 58% | 42% |
| 30 to 49 years | 47% | 53% |
| 50 to 64 years | 49% | 51% |
Source: Statista
iPhone Market Share Statistics
Despite their popularity and usage, iPhones lag behind Android in smartphone market share.
20. iPhone has around 27.39% of the global smartphone market share, while Android has 73.61%.
Here is a table showing the global mobile OS market share over the years:
| Year | iOS | Android |
| 2025 | 27.39% | 73.61% |
| 2024 | 28.56% | 70.7% |
| 2023 | 29.02% | 70.26% |
| 2022 | 27.85% | 71.47% |
| 2021 | 27.34% | 71.89% |
| 2020 | 26.28% | 73.06% |
| 2019 | 22.71% | 75.47% |
| 2018 | 20.47% | 75.45% |
| 2017 | 19.65% | 72.63% |
| 2016 | 19.29% | 69.11% |
Source: Stat Counter
21. iPhone has a 54.76% smartphone market share in the U.S., while Android has a 44.99% share in 2025.
22. 60.33% of smartphone users in the United States were using iPhones in 2024.
Here is a table showing the market share of iPhones and Android in the United States over the years:
| Year | iPhone | Android |
| 2025 | 54.76% | 44.99% |
| 2024 | 60.33% | 39.26% |
| 2023 | 58.1% | 41.46% |
| 2022 | 56.74% | 42.94% |
| 2021 | 58.58% | 41.11% |
| 2020 | 59.54% | 40.27% |
| 2019 | 55.23% | 44.51% |
| 2018 | 54.82% | 44.73% |
| 2017 | 53.89% | 45.23% |
| 2016 | 53.19% | 45.2% |
| 2015 | 50.85% | 46.42% |
Source: Stat Counter
23. Apple has a 27.84% mobile vendor market share worldwide.
On the other hand, Samsung holds a 23.77% mobile vendor market share, and Xiaomi has an 11.74% market share.
Here is a table showing the mobile vendor market share worldwide.
| Vendor | Market share February 2024 | Market share January 2024 |
| Apple | 27.84% | 29.27% |
| Samsung | 23.77% | 23.69% |
| Xiaomi | 11.74% | 11.9% |
| Oppo | 6.3% | 5.64% |
| Vivo | 5.12% | 5.02% |
| Realme | 3.98% | 3.65% |
| Huawei | 3.62% | 3.59% |
| Motorola | 2.07% | 2.15% |
| Oneplus | 1.16% | 1.24% |
Source: Stat Counter
24. Apple has a 60.3% mobile vendor market share in the United States, while Samsung has a 22.61% market share.
Here is a table showing the mobile vendor market share in the United States:
| Vendor | Market share |
| Apple | 60.3% |
| Samsung | 22.61% |
| 2.41% | |
| Xiaomi | 1.32% |
| OnePlus | 0.64% |
| Huawei | 0.41% |
| T-Mobile | 0.25% |
Source: Stat Counter
25. Apple has a 20.53% mobile vendor market share in Asia.
With a 57.55% share, The North American region has the biggest Apple mobile vendor market share.
The table below shows Apple’s vendor market share in top regions:
| Region | Apple’s mobile vendor market share |
| North America | 57.55% |
| Oceania | 55.11% |
| South America | 37.69% |
| Europe | 32.64% |
| Asia | 20.53% |
| Africa | 9.88% |
Source: Stat Counter
26. iOS has a 27.84% market share in the global mobile OS market.
Android leads with a 71.43% mobile operating system market share worldwide.
iOS had a 28.37% market share of all mobile OS in 2023.
Here is a table showing the percentage of the mobile operating system market worldwide.
| Mobile Operating System | Market share |
| Android | 71.43% |
| iOS | 27.84% |
| Samsung | 0.37% |
| Unknown | 0.16% |
| KaiOS | 0.14% |
| Windows | 0.02% |
Source: Stat Counter
27. iOS has around 60.33% of the mobile operating system in the United States.
On the other hand, Android has around 39.29% of mobile operating systems in the U.S.
Here is a table showing the percentage of share of mobile operating systems in the United State.
| Mobile Operating System | Market share in the U.S. |
| iOS | 60.33% |
| Android | 39.29% |
| Samsung | 0.25% |
| Windows | 0.07% |
| SymbianOS | 0.02% |
| Linux | 0.02% |
| KaiOS | 0.01% |
Source: Stat Counter
28. In the North American region, iOS has over 57.55% share of mobile operating systems.
Android has a 42.04% share of the North American mobile operating systems.
The table shows the share of iOS mobile operating systems by top regions.
| Region | Share of mobile operating systems |
| North America | 57.55% |
| Oceania | 55.11% |
| Europe | 32.64% |
| Asia | 20.53% |
| South America | 15.58% |
| Africa | 9.88% |
Source: Stat Counter
29. iOS holds a 50.65% share of the mobile operating system market share in the United Kingdom.
In Canada, iOS has a 61.01% share of the mobile operating system market share.
Here is a table showing the mobile operating system market share of iOS in top countries:
| Country | Market share |
| Canada | 61.01% |
| United States | 60.33% |
| Australia | 58.46% |
| United Kingdom | 50.65% |
| Germany | 35.39% |
| Saudi Arabia | 34.06% |
| Singapore | 33.04% |
| China | 24.46% |
| Brazil | 17.87% |
| Philippines | 14.38% |
Source: Stat Counter
iPhone Shipment Statistics
30. Apple shipped over 234.6 million smartphones globally in 2023.
By contrast, Samsung shipped nearly 226.6 million smartphones worldwide in the year 2023.
The table below shows the number of smartphones shipped by Apple over the years:
| Year | Number of Shipments |
| 2023 | 234.6 million |
| 2022 | 226.4 million |
| 2021 | 235.7 million |
| 2020 | 206.1 million |
| 2019 | 191 million |
| 2018 | 208.8 million |
| 2017 | 215.8 million |
| 2016 | 215.4 million |
| 2015 | 231.5 million |
Source: Statista
31. As of Q1 2025, Apple had a 18% share of the total global smartphone market by shipments. This was the largest share acquired by Apple.
Comparatively, Samsung had a 16.3% share of total global smartphone market by shipments in Q4 2024.
Here is a table showing Apple’s share in the global smartphone market by shipments over the years:
| Year | Share of global smartphone shipments |
| Q1 2025 | 18% |
| Q4 2024 | 24.7% |
| Q3 2024 | 17.7% |
| Q2 2024 | 16% |
| Q1 2024 | 20.5% |
| Q4 2023 | 24.1% |
| Q3 2023 | 17.2% |
| Q2 2023 | 15.6% |
| Q1 2023 | 18% |
| Q4 2022 | 23.4% |
| Q3 2022 | 15.2% |
| Q2 2022 | 14.2% |
| Q1 2022 | 16% |
Source: Statista
iPhone Revenue Statistics
32. Apple generated $201.17 billion in revenue from the iPhone sales.
33. Apple amassed a revenue of over $200.56 billion from iPhone sales in 2023.
Here is a table with Apple’s revenue through iPhone sales over the years:
| Year | Revenue |
| 2024 | $201.17 billion |
| 2023 | $200.56 billion |
| 2022 | $205.47 billion |
| 2021 | $191.95 billion |
| 2020 | $137.76 billion |
| 2019 | $142.37 billion |
| 2018 | $166.25 billion |
| 2017 | $141.29 billion |
| 2016 | $136.68 billion |
| 2015 | $155.02 billion |
Source: Statista
More Statistics Read:
Conclusion: There are currently over 1.404 billion iPhone Users
Apart from its useful features and fast processor speeds, iPhones have become a status symbol for many to adopt in 2025.
With nearly every person owning a smartphone currently, the iPhone already has a large share of the smartphone market and it is expected to increase with time.
There are more than 1.404 billion iPhone users in 2025, which is projected to surpass the 1.56 billion mark in 2025.
These were the most essential statistics regarding iPhone users and market and revenue statistics.
